Transportation

Unlocking the Power of Data in Transportation

Use cases

At Datatons, we specialize in transforming raw data into actionable insights that drive efficiency, innovation, and sustainability in the transportation sector.

Our expertise spans data extraction, processing, and governance, enabling transportation companies to make smarter, data-driven decisions.

Whether optimizing routes, enhancing fleet management, or ensuring compliance with industry regulations, Datatons provides tailored solutions that maximize the potential of your data.

By leveraging cutting-edge technologies and industry-specific knowledge, we empower transportation businesses to stay ahead in a rapidly evolving market.

From real-time analytics to predictive modeling, Datatons turns complex data challenges into opportunities for growth and operational excellence.

Partner with us to navigate the road to a smarter, more connected future.

Success stories

Customer Profiling and Enhanced Marketing Campaigns

Client Profile
A leading Spanish airline facing challenges in gathering user data due to limited data sharing between its various subsidiaries and departments. The lack of unified information made it impossible to measure the effectiveness of their marketing campaigns.

Case Development
Datatons built a tailored data platform integrating reservation information (PNR) with marketing campaign data, enabling the creation of key performance indicators (KPIs) aligned with the company’s strategic objectives. The solution included optimizing the customer profiling process by incorporating external data sources, including social media insights, as well as behavioral patterns derived from purchasing data. This approach provided valuable insights to refine marketing strategies, resulting in measurable improvements in campaign effectiveness and customer engagement.

Fuel Consumption Forecasting

Client Profile
A European public transportation company undergoing digital transformation, managing a diverse fleet with varying vehicle models. The company faced challenges reconciling large-scale mileage data with refueling records, which hindered accurate expense forecasting.

Case Development
Datatons implemented a predictive analytics solution to forecast fuel consumption, incorporating advanced data models that accounted for fleet heterogeneity and minimized the impact of isolated events. The solution enabled the company to improve expense forecasting, optimize operational budgets, and enhance decision-making processes. This innovative approach supported their broader digital transformation goals and streamlined fleet management practices.
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